Case Study.
Gamified Promotions & Contests
the challenge.
The Snack Brand aimed to capitalize on the cricket season to boost sales and engagement in a highly competitive snack market. The key challenges were:
- Driving Sales During Cricket Season: Leveraging the heightened excitement of cricket to increase purchase intent for ₹10/₹20 SKUs amidst intense competition.
- Creating an Engaging Digital Experience: Designing a fun, accessible, and inclusive digital game that appeals to all age groups without requiring app downloads or complex interactions.
- Collecting Verified First-Party Data: Capturing verified consumer data (name, mobile, city) through game participation to enable targeted marketing and retention.
- Encouraging Repeat Purchases: Motivating consumers to buy additional packs to retry the game, thereby increasing sales and fostering brand loyalty.
- Maximizing Campaign Reach and Impact: Ensuring the campaign stood out in a crowded market, with high QR scan rates, game participation, and reward redemptions to drive measurable sales uplift.
the Outcome.
The “Hit a Six & Win Every Day!” campaign, featuring a QR code-linked 1-tap cricket game, successfully harnessed the cricket season’s excitement to drive sales, engagement, and data collection. The 4-week campaign delivered impressive results across all objectives:
- High Distribution and Reach: Over 30 lakh (3 million) promotional packs with QR codes were distributed, ensuring wide availability across retail channels.
- Strong Consumer Engagement: The campaign recorded 4.5 lakh+ QR scans, reflecting robust consumer interest in the cricket-themed game and its simple, no-download format.
- Effective Game Participation: Over 2.1 lakh+ sixes were hit in the game, indicating high success rates and an engaging experience that resonated with users across age groups.
- Significant Data Collection: Verified first-party data was captured from 1.7 lakh+ consumers (name, mobile, city), providing a valuable dataset for personalized marketing and future campaigns.
- Repeat Purchase Success: 35% of users returned with a new pack to retry the game, demonstrating the campaign’s effectiveness in driving repeat purchases and fostering brand loyalty.
- High Reward Redemption: Over 1.4 lakh+ coupons (mobile recharges, food coupons, free pack vouchers) were redeemed, highlighting the appeal of instant rewards and a seamless redemption process.
- Notable Sales Uplift: The campaign achieved a 27% sales lift compared to the pre-promo period, validating the effectiveness of the cricket-themed promotion in driving purchase intent.
- Enhanced Brand Affinity: The fun, cricket-inspired game, combined with aspirational weekly prizes (branded headphones, cricket kits, or meeting a cricketer), boosted brand recall and positioned the Snack Brand as exciting and consumer-centric.
Results.
Packs with QR distributed
30 Lakh+
Sixes Hit (Game Wins)
2.1 lakh+
Sales Uplift
27%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
