Case Study.
Gamified Promotions & Contests
the challenge.
The Toy Retail Chain aimed to drive foot traffic to its stores and enhance customer engagement through an interactive campaign tied to its toy products. The key challenges were:
- Increasing Store Visits: Encouraging consumers to visit physical stores in an era of growing online toy purchases, particularly in a competitive retail landscape.
- Creating an Engaging Experience: Designing a fun and interactive digital game (“Match the Toy”) that appeals to children and parents, driving participation via QR codes on toys.
- Collecting Consumer Data: Capturing first-party data (e.g., name, contact details) through game participation to build a database for future marketing and retention.
- Driving Reward Redemption: Ensuring that points earned in the game were redeemed during store visits, translating digital engagement into in-store conversions.
- Standing Out in a Crowded Market: Differentiating the toy retail chain from competitors by offering a unique, value-added experience tied to toy purchases.
the Outcome.
The “Match the Toy” campaign, leveraging QR codes on toys to access a digital game and redeemable points, successfully drove engagement, store visits, and data collection. The campaign delivered strong results across its objectives:
- High Game Engagement: The campaign recorded 90,000 game plays, indicating strong consumer interest in the “Match the Toy” game and effective use of QR codes as an entry point.
- Significant Store Footfall: Over 28,000 store visits were driven by the campaign, demonstrating the success of the points-based reward system in converting digital engagement into physical store traffic.
- Robust Data Collection: First-party data was captured from 62,000 consumers, providing a valuable dataset for personalized marketing, loyalty programs, and future campaigns.
- Enhanced Customer Experience: The interactive game appealed to both children and parents, creating a memorable brand experience that strengthened affinity with the toy retail chain.
- Effective Reward Mechanism: The points redemption model incentivized in-store visits, with 28,000 consumers redeeming their game points, indicating a seamless integration of digital and physical touchpoints.
Results.
Game Plays
90K
Store Visits
28K
Data Capture
62K
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