Case Study.
Retail & On-Pack Promotion
the challenge.
The legacy snacks brand faced the challenge of launching a new flavour variant in a competitive Indian market, across both general trade (Kirana stores) and modern retail. The key hurdles were:
- Increase purchase intent during point-of-sale
- Encourage repeat trials with a reward mechanism
- Collect 1st-party data directly from packaging interaction
- Measure uplift in volume sales in pilot regions
the Outcome.
The 45-day on-pack promotion campaign, with its strong call-to-action (“Win Exciting Prizes with Every Pack! Scan to Enter!”), successfully transformed the snack packs into an engaging media channel, driving purchase intent, repeat trials, data collection, and measurable sales uplift. The campaign delivered impressive results across all objectives:
1. On-Pack Mechanism
Unique QR Code printed on each promotional SKU (₹10 & ₹20 price points)
After purchase, consumers:
- Scanned the QR Code
- Landed on a gamified microsite
- Entered name, mobile number, and PIN code
2. Gamified Engagement
Scratch card format revealed instant prizes:
- Mobile recharges
- Discount coupons
- Brand merchandise
Grand prize: Weekly smart TV giveaway announced on microsite through leaderboard
3. Visibility & Distribution
- 3 million promo packs distributed across 4 regions
- POSM in Kirana stores and supermarket shelves amplified the offer
Results.
Packs Sold (Promo SKUs)
24 Lakh+
Coupon Redemptions
1.1 lakh+
Sales Uplift
32%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
