Case Study.
1st Party Data & Consumer Insights
the challenge.
The Energy Drink brand’s 1st-party data campaign used QR codes on cans to direct users to a personality quiz, aiming to collect consented consumer data and drive engagement. The quiz likely categorized users into energetic personas (e.g., “Thrill Seeker” or “Night Owl”), gathering details like age, location, and fitness habits. Challenges included ensuring high scan-to-quiz completion rates, verifying data accuracy, and encouraging opt-ins for weekly fitness tips via WhatsApp. The campaign needed to stand out in a competitive market while appealing to a fitness-conscious audience.
- Driving Quiz Completion: Encouraging users to scan QR codes and complete the personality quiz amidst distractions and competing brand campaigns.
- Data Verification: Ensuring 1st-party data accuracy (e.g., valid contact details) and compliance with privacy laws for 1.7 lakh verified entries.
- WhatsApp Opt-In Rates: Motivating users to subscribe to weekly fitness tips, requiring compelling quiz results and clear value propositions.
- Audience Appeal: Crafting a quiz that resonates with diverse, fitness-focused consumers while aligning with the energy drink’s bold brand identity.
- Market Competition: Standing out in a saturated energy drink market to achieve over 2 lakh participants through QR-driven engagement.
the Outcome.
The campaign achieved over 2 lakh quiz participants, with 1.7 lakh verified entries, indicating strong engagement and effective data validation. It secured 1.1 lakh WhatsApp subscribers, building a direct channel for personalized fitness tips. The robust data pool provided insights into consumer preferences, enhancing future marketing and product strategies, while boosting digital brand presence.
- High Participation: Achieved 2 lakh+ quiz participants, driven by accessible QR codes on cans and an engaging personality quiz format.
- Robust Data Collection: Secured 1.7 lakh verified entries, providing a clean, consented 1st-party data pool for consumer insights.
- Strong Subscriber Base: Gained 1.1 lakh WhatsApp subscribers, enabling direct, personalized fitness tip campaigns.
- Actionable Insights: Data revealed consumer preferences (e.g., workout habits, flavor choices), informing product development and targeted marketing.
- Enhanced Digital Presence: Quiz-driven engagement and WhatsApp channel boosted brand visibility and loyalty among fitness enthusiasts.
Results.
Quiz Participants
2L+
Verified Entries
1.7L
WhatsApp Subscribers
1.1L
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