Case Study.
Retail Traffic Generation & Lead Gen
the challenge.
The leading personal care brand struggled to convert in-store foot traffic into meaningful consumer engagement and repeat purchases. Despite prominent product displays and checkout counters, the brand lacked a mechanism to capture consumer data, incentivize immediate actions, and foster loyalty in a competitive market.
the Outcome.
- High Engagement: The QR-code campaign garnered over 92,000 scans at product displays and checkout counters, indicating strong consumer interest and interaction.
- Data Capture Success: Achieved 61,000+ form submissions (name, mobile number, city), enabling the brand to build a valuable consumer database for future marketing.
- Reward Distribution: Delivered 35,000 rewards, including discount coupons, freebies (e.g., branded sippers, mini packs, merchandise), and lucky draw entries (e.g., chance to win headphones), driving excitement and in-store engagement.
- Channel Performance: Modern trade outlets in Tier 1 cities emerged as the top-performing channel, highlighting the campaign’s effectiveness in urban, high-traffic retail environments.
Results.
Total QR Scans
92,000+
Form Submissions
61,000+
Rewards Delivered at home
35000
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
