Case Study.

Cashback & Digital Coupons

the challenge.

The electronics retailer aimed to boost sales and capture consumer data across both in-store and online channels but struggled with low post-purchase engagement and limited customer opt-ins for future marketing. Traditional promotions failed to create a seamless, incentivized experience that encouraged data sharing and brand interaction.

the Outcome.

  • High Participation: Achieved 95,000 code entries on the microsite, reflecting strong consumer response to the scratch card activation within product packs.
  • Effective Reward Redemption: Delivered 91,000 digital gift cards, demonstrating near-complete follow-through from code entry to claim, enhancing customer satisfaction.
  • Robust Data Capture: Secured 83,000 data opt-ins, building a valuable consumer database for targeted marketing and future campaigns.

Results.

Codes Entered

95K

Gift Cards Claimed

91K

Data Opt-ins

83K

buyerr

Who We Are

Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.

WHAT WE DO

We make direct-to-consumer engagement & promotions seamless, scalable and affordable.

WHY WORK WITH US

Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.

HOW WE DO IT

Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.

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