Case Study.
Home Delivery Rewards
the challenge.
The leading personal care brand aimed to enhance consumer engagement and drive loyalty by leveraging in-store interactions but faced challenges in converting foot traffic into sustained customer relationships. Traditional in-store promotions lacked mechanisms to capture consumer data or provide personalized rewards, limiting the ability to foster repeat purchases and build a digital connection with shoppers.
the Outcome.
- Strong Consumer Interaction: Achieved over 92,000 QR scans at product displays and checkout counters, demonstrating high shopper engagement with the campaign.
- Effective Data Capture: Secured 61,000+ form submissions (name, mobile number, city), creating a robust consumer database for targeted marketing efforts.
- Successful Home Delivery Rewards: Delivered 35,000 rewards, including discount coupons, freebies (e.g., branded sippers, mini packs, merchandise), and lucky draw entries (e.g., chance to win headphones), directly to consumers’ homes, enhancing convenience and brand affinity.
- Channel Dominance: Modern trade outlets in Tier 1 cities outperformed other channels, underscoring the campaign’s success in high-traffic urban retail settings.
Results.
Total QR Scans
92,000+
Form Submissions
61,000+
Rewards Delivered at home
35000
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
