Case Study.
Channel Partner Program
the challenge.
The multinational beverage brand aimed to increase sales during the summer months through modern trade outlets by moving beyond traditional in-store branding and sampling. The key challenges were:
- Create a tech-enabled engagement strategy to drive consumer interaction and purchases.
- Collect real-time consumer data to optimize campaign performance and inform future marketing.
- Achieve a measurable sales uplift in a competitive retail environment while ensuring instant gratification for shoppers.
the Outcome.
The brand launched a 30-day QR-based activation campaign with interactive in-store visibility and real-time tracking, delivering the following results:
- High Engagement: Recorded 92,000+ QR scans, driven by prominent in-store visibility (standees, danglers, shelf talkers, LED displays) with a compelling “Scan to get exclusive offers & goodies!” CTA.
- Effective Data Capture: Collected 61,000+ form submissions (name, mobile number, city), providing a robust first-party dataset for future targeting and personalization.
- Strong Conversion: Achieved 37,500+ in-store redemptions of discount coupons, freebies (branded sippers, mini packs, merchandise), and lucky draw entries (e.g., headphones), ensuring instant gratification and driving purchase intent.
- Sales Impact: Delivered an 18% incremental sales uplift over the baseline during the activation period, with modern trade outlets in Tier 1 cities emerging as the top-performing channel.
- Real-Time Optimization: Store-level dashboards enabled area sales managers to monitor scan rates, form fills, and redemption conversions live, allowing mid-campaign adjustments (e.g., additional POSM or promoter hours) to boost performance in low-performing stores.
Results.
Total QR Scans
92K
In-store Redemptions
37.5K
Sales Uplift
18%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
