Case Study.
Consumer Loyalty
the challenge.
The national dairy brand aimed to drive sales and foster customer loyalty through a tech-enabled promotional campaign. The key challenges were:
- Increase purchase intent by offering an attractive incentive tied to product packaging.
- Encourage repeat purchases through a seamless reward mechanism.
- Collect purchase data via invoice uploads to validate transactions and gain consumer insights.
- Enhance brand engagement in a competitive dairy market while ensuring a scalable, cost-effective campaign.
the Outcome.
The brand implemented a QR code-based cashback campaign on packaging, requiring consumers to scan a QR code and upload their invoice to claim an instant ₹20 cashback via UPI, yielding the following results:
- High Engagement: Achieved 1.2 lakh+ QR scans, reflecting strong consumer response to the cashback offer promoted on packaging.
- Invoice Validation: Recorded 85,000 invoice uploads, enabling purchase verification and providing valuable data on consumer buying patterns.
- Cashback Distribution: Disbursed ₹17 lakh+ in cashback, delivering instant gratification to consumers and reinforcing purchase motivation.
- Repeat Participation: Attained a 42% repeat participation rate, indicating strong consumer loyalty and sustained engagement with the campaign.
- Data Insights: The uploaded invoices provided actionable purchase data, supporting targeted marketing and inventory planning.
Results.
QR Scans
1.2L+
Cashback Disbursed
₹17L+
Repeat Participation Rate
42%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
