Hafele

The home-improvement and hardware market is crowded, with brands competing for limited shelf space in a fragmented retail landscape. Häfele needed a clear way to keep retailers motivated to stock and push its extensive product range. With retailers managing multiple brands at once, driving steady secondary sales required a structured, trackable approach. Read more to see how Buyerr assisted Häfele in boosting engagement and maintaining consistent product movement.

Häfele home appliances including oven, microwave, washing machine, hob, dishwasher, and chimney used in a retailer reward and consumer promotion program.
Häfele case study cover showing home appliances and details of a milestone-based consumer promotion program that boosted retailer engagement and sales.
Presentation slide showing milestones and meaningful rewards used to keep Häfele retailers engaged and drive consistent product movement.
A person working on a laptop displaying a Buyerr case study for Häfele, showcasing milestone-based retail reward and consumer promotion results.

Download the full case study to learn how Häfele’s milestone-linked reward program built stronger retailer motivation, improved loyalty, and sustained product demand across its network.

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