Case Study.
Channel Partner Program
the challenge.
The legacy snacks brand aimed to launch a new flavor variant across general trade and modern retail in India with the following objectives:
- Increase purchase intent at the point of sale to drive initial trials.
- Encourage repeat trials through a reward mechanism.
- Collect first-party data via packaging interactions to build a consumer database.
- Measure sales uplift in pilot regions to evaluate campaign impact.
The challenge was to leverage packaging as a media and conversion channel to boost sales, engagement, and data collection in a competitive market.
the Outcome.
The 45-day campaign, utilizing an on-pack QR code promotion with a gamified microsite, achieved:
- High Engagement: 4.1 lakh+ unique QR scans from 24 lakh+ promotional packs sold, driven by the “Win Exciting Prizes” CTA.
- Data Capture: Collected first-party data from 2.7 lakh+ users (name, mobile, PIN code), enabling future targeted marketing.
- Repeat Engagement: 40% of users revisited the microsite, fueled by instant prizes (mobile recharges, coupons, merchandise) and weekly smart TV giveaways.
- Sales Impact: Recorded a 32% sales uplift in key markets compared to the pre-promo baseline.
- Coupon Utilization: 1.1 lakh+ coupons redeemed, indicating strong conversion and repeat purchase behavior.
- Reach: Distributed 3 million promo packs across 4 regions, supported by point-of-sale materials in Kirana stores and supermarkets.
Results.
Unique QR Scans
4.1 lakh+
Coupon Redemptions
1.1 lakh+
Sales Uplift
32%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
