Case Study.
Channel Partner Program
the challenge.
The regional grocery chain aimed to enhance customer engagement and drive adoption of its app to strengthen its market presence. The key challenges were:
- Increase customer interaction through an accessible, incentive-driven campaign tied to in-store or promotional materials.
- Collect consumer data (mobile number, address) to build a database for personalized marketing.
- Boost app opt-ins to expand the digital customer base and encourage repeat purchases.
- Drive engagement with a low-cost, high-value incentive to ensure broad participation.
the Outcome.
The grocery chain implemented a QR code-based campaign on flyers and bills, offering free delivery of a coffee sachet sample upon submission of mobile number and address, with the following results:
- High Participation: Recorded 75,000 QR scans, indicating strong consumer response to the campaign’s “free sample” incentive promoted via flyers and bills.
- Effective Sample Distribution: Delivered 48,000 coffee sachet samples, achieving a high conversion rate from scans to sample requests, reinforcing brand goodwill.
- App Adoption: Secured 21,000 new opt-ins for the grocery chain’s app, significantly expanding its digital customer base for future engagement and sales.
- Data Collection: Captured mobile numbers and addresses from 48,000+ participants, creating a valuable first-party dataset for targeted marketing and personalized offers.
Results.
Scans
75K
Samples Delivered
48K
New Opt-ins for App
21K
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
