Case Study.
Consumer Loyalty
the challenge.
The Snack Brand aimed to capitalize on the cricket season to boost sales and engagement across general trade and modern retail in India. The key challenges were:
- Drive snack sales by leveraging the cricket season’s excitement to increase purchase intent.
- Offer a fun, accessible digital experience suitable for all age groups to maximize participation.
- Collect verified first-party data to build a consumer database for future marketing.
- Increase repeat pack purchases to foster brand loyalty and sustain sales momentum.
the Outcome.
The brand launched a 4-week “Hit a Six & Win Every Day!” campaign, featuring a QR code on promotional packs (₹10/₹20 SKUs) that led to a simple, no-download 1-tap cricket game, with the following results:
- High Distribution and Engagement: Distributed 30 lakh+ promotional packs, resulting in 4.5 lakh+ QR scans, driven by the engaging “Scan. Tap. Smash a Six. Win Prizes.” CTA.
- Game Success: Recorded 2.1 lakh+ game wins (sixes hit), indicating strong participation in the simple, accessible cricket game designed for all age groups.
- Data Capture: Collected verified first-party data from 1.7 lakh+ users (name, mobile, city), creating a valuable consumer database for targeted marketing.
- Repeat Purchases: Achieved a 35% repeat entry rate, as users purchased additional packs to retry the game, boosting loyalty and engagement.
- Coupon Utilization: Facilitated 1.4 lakh+ coupon redemptions (₹10 mobile recharges, ₹50 food coupons, free pack vouchers), driving in-store conversions.
- Sales Impact: Delivered a 27% sales lift compared to the pre-promo period, with the cricket-themed campaign resonating strongly during the season.
- Incentive Appeal: Weekly leaderboard draws for grand prizes (branded headphones, cricket kits, or meeting a cricketer) further amplified excitement and participation.
Results.
QR Scans
4.5 lakh+
Repeat Entries
35%
Sales Lift
27%
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