Case Study.
Consumer Loyalty
the challenge.
The legacy snacks brand sought to launch a new flavor variant across general trade and modern retail in India with the following objectives:
- Increase purchase intent at the point of sale to drive trials of the new flavor.
- Encourage repeat trials through an engaging reward mechanism.
- Collect first-party data via packaging interactions to build a consumer database.
- Measure sales uplift in pilot regions to assess campaign effectiveness.
The challenge was to transform packaging into a powerful media and conversion channel to boost sales, engagement, and data collection in a competitive retail landscape.
the Outcome.
The 45-day “Win Exciting Prizes with Every Pack! Scan to Enter!” campaign, utilizing QR codes on ₹10 and ₹20 SKUs, delivered the following results:
- Strong Engagement: Achieved 4.1 lakh+ unique QR scans from 24 lakh+ promotional packs sold, driven by a compelling CTA and gamified microsite.
- Data Collection: Captured first-party data from 2.7 lakh+ users (name, mobile, PIN code), enabling targeted marketing and consumer insights.
- Repeat Interaction: Recorded a 40% repeat visit rate to the microsite, fueled by instant prizes (mobile recharges, discount coupons, brand merchandise) and weekly smart TV giveaways.
- Sales Impact: Delivered a 32% sales uplift in key markets compared to the pre-promo baseline, demonstrating increased purchase intent.
- Coupon Redemptions: Facilitated 1.1 lakh+ redemptions, tracked via POS partners, indicating strong conversion and repeat purchase behavior.
- Distribution Reach: Distributed 3 million promo packs across 4 regions, amplified by point-of-sale materials in Kirana stores and supermarkets.
Results.
QR Scans
4.1 lakh+
Repeat Visits
40%
Sales Lift
32%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
