Case Study.
Trade Promotions
the challenge.
The regional namkeen brand aimed to boost consumer engagement and brand loyalty in a competitive market. The key challenges were:
- Drive consumer interaction through an engaging, interactive campaign tied to the product.
- Encourage repeat engagement to build brand recall and loyalty.
- Collect consumer data via a scalable mechanism to support future marketing efforts.
the Outcome.
The brand implemented a QR code-based recipe quiz with a lucky draw offering a monthly mixer grinder prize, yielding the following results:
- Strong Participation: Garnered 1.1 lakh entries, reflecting high consumer interest in the recipe quiz and lucky draw mechanism.
- Effective Prize Incentive: Awarded 10 monthly mixer grinder prizes, creating excitement and incentivizing participation.
- Repeat Engagement: Achieved a 30% repeat visit rate, indicating sustained consumer interest and interaction with the campaign, likely driven by the engaging quiz format and attractive prize.
- Data Collection: The QR code mechanism facilitated consumer data capture, providing the brand with valuable insights for targeted marketing and future campaigns.
Results.
Entries
1.1L
Monthly Prize Winners
10
Repeat Visit Rate
30%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
