Case Study.
Trade Promotions
the challenge.
The legacy snacks brand aimed to launch a new flavor variant in India across general trade and modern retail with the following objectives:
- Increase purchase intent at the point of sale to drive initial trials of the new flavor.
- Encourage repeat trials through a rewarding engagement mechanism.
- Collect first-party data directly from packaging interactions to build a consumer database.
- Measure sales uplift in pilot regions to evaluate the campaign’s impact.
The challenge was to transform the packaging into an effective media and conversion channel that not only drives sales but also fosters consumer engagement and data collection in a competitive market.
the Outcome.
The 45-day campaign, leveraging an on-pack QR code promotion with a gamified microsite, delivered significant results:
- High Engagement: Over 4.1 lakh unique QR scans from 24 lakh+ promotional packs sold, indicating strong consumer response to the “Win Exciting Prizes” CTA.
- Effective Data Capture: Collected first-party data from 2.7 lakh+ users (name, mobile, PIN code), creating a valuable consumer database for future marketing.
- Repeat Engagement: 40% of users returned to the microsite multiple times, driven by the gamified scratch card and prize structure (mobile recharges, coupons, merchandise, and weekly smart TV giveaways).
- Sales Impact: Achieved a 32% sales uplift in key markets compared to the pre-promo baseline, demonstrating a significant boost in purchase intent.
- Coupon Utilization: Over 1.1 lakh coupons redeemed, indicating successful conversion and repeat purchase behavior.
- Distribution Reach: 3 million promo packs distributed across 4 regions, amplified by point-of-sale materials in Kirana stores and supermarkets, ensuring strong visibility.
Results.
Packs Sold
24L+
Coupon Redemptions
1.1L+
Sales uplift
32%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
