Case Study.
Trade Promotions
the challenge.
The floor cleaner brand sought to enhance its general trade (GT) strategy by understanding consumer perceptions and buying behavior. The key challenges were:
- Gather actionable insights on brand perception and purchase frequency to refine marketing and distribution strategies.
- Engage a large audience in a short, interactive format to maximize participation.
- Generate valid leads for targeted general trade strategies in a competitive market.
the Outcome.
The brand executed a 1-minute click-based poll via Instagram, leveraging a quiz format to collect consumer insights, with the following results:
- High Participation: Achieved 88,000 responses, indicating strong consumer engagement through the quick, interactive poll format on Instagram.
- Actionable Insights: Generated 68,000 valid leads, providing a robust dataset on brand perception and buying frequency to inform the general trade strategy.
- Strategic Impact: The insights from the poll enabled the brand to tailor its GT approach, optimizing distribution, messaging, and promotions based on validated consumer preferences and behaviors.
Results.
Strategy
1 Minute Poll
Participation
88K
Leads
68K
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
