Case Study.
1st Party Data & Consumer Insights
the challenge.
The Breakfast Cereal brand’s 1st-party data campaign used QR codes on packaging to direct users to a taste preference and purchase habit quiz, aiming to collect consented consumer data and drive loyalty. The quiz captured flavor preferences and buying patterns, offering personalized coupons upon completion. Challenges included boosting QR scan-to-quiz completion rates, ensuring data accuracy and consent, and creating coupons compelling enough to achieve high redemption rates while appealing to diverse consumer segments.
- Driving Quiz Participation: Encouraging 1.4 lakh consumers to scan QR codes and complete the taste preference and purchase habit quiz amidst daily distractions.
- Data Accuracy and Consent: Ensuring clean, consented 1st-party data collection (e.g., flavor preferences, purchase frequency) while complying with privacy regulations.
- Coupon Redemption: Designing personalized coupons to achieve 87K redemptions, appealing to varied demographics like families, kids, and health-conscious adults.
- Quiz Design: Crafting an engaging, quick quiz that accurately captures diverse taste preferences and purchase habits across consumer segments.
- Sustaining Engagement: Maintaining consumer interest post-quiz to foster brand loyalty and encourage sharing of results or coupons on social media.
the Outcome.
The campaign garnered 1.4 lakh entries, reflecting strong engagement driven by accessible QR codes and the appeal of personalized coupons. With 87K coupons redeemed, it successfully boosted repeat purchases. The data revealed Honey Almond as the most popular variant, providing actionable insights for product development and targeted marketing. The campaign enhanced digital brand presence and loyalty through quiz engagement and coupon-driven interactions.
- High Participation: Secured 1.4 lakh quiz entries, driven by accessible QR codes on packaging and the incentive of personalized coupons.
- Strong Coupon Redemption: Achieved 87K coupon redemptions, boosting repeat purchases and strengthening consumer-brand connection.
- Key Consumer Insight: Identified Honey Almond as the most popular variant, guiding future product development and marketing strategies.
- Actionable Data Pool: Collected valuable 1st-party data on taste preferences and purchase habits, enabling precise consumer segmentation.
- Enhanced Digital Presence: Quiz engagement and coupon interactions amplified brand visibility and loyalty, with potential for social media amplification.
Results.
Entries
1.4L
Coupons Redeemed
87K
Most Popular Variant
Honey Almond
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