Case Study.
Consumer Research
the challenge.
The Homecare brand’s campaign aimed to collect 1st-party data for behavioral and demographic segmentation by engaging users through a visually appealing, emoji-filled 5-question quiz on cleaning habits, purchase behavior, and decision influencers. Accessible via QR codes on packs, WhatsApp ads, Instagram Stories, influencer links, and the brand website, the quiz assigned users one of four fun “Cleaning Style” personas (e.g., Clean Queen, Weekend Warrior) and collected data like name, mobile number, city, and optional email. Challenges included driving high participation across diverse entry points, ensuring accurate and consented data collection with OTP verification, crafting a universally appealing quiz for varied demographics, and incentivizing opt-ins for future remarketing with rewards like cashback, coupons, or lucky draw entries.
the Outcome.
The campaign likely saw robust engagement due to its accessible, multi-channel entry points and engaging, visual quiz format, attracting a wide audience from daily cleaners to occasional sprinters. It successfully built a consented 1st-party database with detailed behavioral and demographic insights, revealing purchase patterns, decision influencers, and usage habits that refined product positioning and promotional strategies. The fun personas and instant rewards (₹20 cashback, ₹30 coupons, or lucky draw entries) drove high completion rates and opt-ins for email and WhatsApp remarketing, seeding a valuable database for loyalty programs. The campaign amplified digital brand presence through Instagram and influencer traction, fostering stronger consumer connections for future engagement.
Results.
Quiz participants
2.7L+
Coupon redemption
1.3L+
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