Case Study.
Consumer Research
the challenge.
The Skincare brand’s consumer research campaign featured a quiz on skin type and concerns, accessible via a digital platform (e.g., website or social media), to collect 1st-party data and drive engagement. The quiz offered personalized coupons based on users’ skin profiles (e.g., oily, dry, acne-prone), aiming to build a consented data pool and encourage email remarketing opt-ins. Challenges included ensuring high quiz completion rates, verifying data accuracy, and crafting coupons compelling enough to boost redemptions while appealing to diverse skincare needs.
- Driving Quiz Completion: Encouraging 1.3 lakh users to complete the skin type and concerns quiz in a crowded digital space with competing skincare campaigns.
- Data Verification: Ensuring 1 lakh accurate, consented data entries (e.g., valid skin type responses, contact details) while complying with privacy regulations.
- Coupon Appeal: Designing personalized coupons tailored to diverse skin profiles to drive redemptions and appeal to varied consumer needs (e.g., oily vs. sensitive skin).
- Email Opt-In Rates: Motivating 78K users to opt into email remarketing, requiring engaging quiz results and clear value propositions for ongoing communication.
- Quiz Relevance: Crafting a concise, engaging quiz that accurately captures skin types and concerns across demographics, from teens to mature consumers.
the Outcome.
The campaign achieved 1.3 lakh quiz completions, reflecting strong engagement driven by the interactive quiz and personalized coupon incentives. It secured 1 lakh verified data entries, providing a robust dataset for consumer insights, and garnered 78K email remarketing opt-ins, enabling targeted follow-up campaigns. Insights into skin types and concerns informed product development and marketing, while the campaign enhanced digital brand loyalty.
- High Engagement: Achieved 1.3 lakh quiz completions, driven by an interactive quiz format and the incentive of personalized coupons.
- Robust Data Pool: Secured 1 lakh verified data entries, creating a clean 1st-party dataset for precise consumer segmentation.
- Strong Email Opt-Ins: Gained 78K email remarketing opt-ins, enabling targeted follow-up campaigns and sustained consumer engagement.
- Actionable Insights: Revealed key data on skin types and concerns, guiding product development (e.g., new formulations) and personalized marketing.
- Enhanced Digital Loyalty: Quiz engagement and tailored coupons boosted brand visibility and consumer connection, amplifying digital presence.
Results.
Quiz Completed
1.3L
Data Verified
1L
Opt-ins for email remarketing
78K
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