Case Study.
Consumer Research
the challenge.
The Floor Cleaner brand’s consumer research campaign utilized a click-based poll and a 1-minute Instagram quiz to gather 1st-party data on brand perception and buying frequency. The campaign aimed to collect actionable insights for go-to-market (GT) strategies while ensuring high participation. Challenges included driving engagement on Instagram’s fast-paced platform, ensuring valid and consented responses, and designing a concise yet effective quiz to capture meaningful data from diverse consumer segments.
- Engaging Instagram Users: Capturing 88K responses in a competitive, fast-moving social media environment with a short, click-based poll and quiz.
- Data Validation: Ensuring 68K valid leads by collecting accurate, consented 1st-party data on brand perception and buying frequency while adhering to privacy standards.
- Quiz Effectiveness: Designing a 1-minute quiz that balances brevity with depth to gather meaningful insights from varied consumer demographics.
- Relevance Across Segments: Crafting poll and quiz questions that resonate with diverse users, from budget-conscious to premium floor cleaner buyers.
- Sustaining Interest: Encouraging completion and potential sharing of quiz results to amplify engagement and brand visibility on Instagram.
the Outcome.
The campaign achieved 88K responses, reflecting strong engagement driven by the quick, accessible Instagram poll and quiz format. It generated 68K valid leads, providing a robust data pool for refining GT strategies. Insights into brand perception and buying frequency informed targeted marketing and product positioning, while the campaign boosted digital brand presence through interactive consumer touchpoints.
- High Participation: Secured 88K responses, driven by the accessible, quick poll and 1-minute Instagram quiz format.
- Robust Lead Generation: Generated 68K valid leads, creating a strong 1st-party data pool for go-to-market strategy development.
- Actionable Insights: Revealed key data on brand perception and buying frequency, enabling targeted marketing and product positioning.
- Enhanced Digital Presence: Boosted brand visibility through interactive Instagram engagement, fostering stronger consumer connections.
- Strategic Advantage: Valid leads and insights empowered refined go-to-market strategies, aligning with consumer needs and preferences.
Results.
Responses
88K
Insights
68K
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