Case Study.
Thematic & Seasonal Campaigns
the challenge.
The Beverage Brand aimed to leverage the Diwali festive season to drive sales and engagement in a competitive market. Key challenges included:
- Boosting sales amidst festive competition.
- Creating an emotional connection with Diwali’s themes.
- Driving user-generated content (UGC) for digital amplification.
- Collecting clean first-party data for remarketing.
- Enhancing visibility in modern trade and general trade stores.
the Outcome.
The “Light Up Someone’s Diwali” campaign (Oct 1–Nov 12) delivered exceptional results:
- 6.5 million promo packs circulated with Diwali-themed labels.
- 4.1 lakh+ unique entries via QR codes and unique codes.
- 2.8 lakh+ cashback redemptions (₹20 PayTM, LED lights, smart home kits).
- 52,000+ social shares (Instagram/YouTube Shorts) via UGC.
- 3.6 lakh+ data opt-ins for remarketing.
- 38% sales uplift (Oct vs. Sept).
- Emotional “Your Wish, Their Light” hook deepened brand affinity.
Results.
Promo Packs Circulated
6.5 million
Unique Entries
4.1 lakh+
Sales Uplift
38%
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