Case Study.
Cashback & Digital Coupons
the challenge.
The national dairy brand sought to increase in-store sales and foster customer loyalty but faced challenges in converting product visibility into repeat purchases. Traditional promotions lacked mechanisms to track consumer behavior or incentivize ongoing engagement, requiring a tech-driven solution to bridge this gap.
the Outcome.
- High Consumer Engagement: Achieved over 1.2 lakh QR scans on product packaging, demonstrating strong shopper interest in the cashback offer.
- Effective Participation: Recorded 85,000 invoice uploads, indicating robust consumer follow-through in claiming the ₹20 instant cashback via UPI.
- Significant Financial Impact: Disbursed over ₹17 lakh in cashbacks, incentivizing purchases and enhancing brand value perception.
- Strong Repeat Engagement: Attained a 42% repeat participation rate, reflecting the campaign’s success in driving loyalty and encouraging multiple purchases.
Results.
QR Scans
1.2L+
Cashback Disbursed
₹17L+
Repeat Participation Rate
42%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
