Case Study.

Cashback & Digital Coupons

the challenge.

The leading beverages brand aimed to acquire new customers and retain existing ones in a highly competitive market. Traditional promotional strategies struggled to drive meaningful engagement, capture personal data, or incentivize repeat purchases, necessitating an interactive campaign to boost participation and loyalty.

the Outcome.

  • Massive Reward Redemption: Achieved over 1 crore Swiggy voucher redemptions, reflecting strong consumer response to the QR scan/missed call and contest-based activation.
  • High Participation: Recorded 30 lakh+ participations, with consumers actively engaging by providing PII details and answering contest questions on the microsite.
  • Significant Customer Acquisition: Gained 10 lakh+ new customers, successfully expanding the brand’s consumer base and supporting long-term retention goals.

Results.

Voucher Redeemed

1Cr+

Participation Recorded

30L+

New Customer

10L+

buyerr

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Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.

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Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.

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