Case Study.
Experiential Rewards
the challenge.
The brand sought to boost consumer engagement and create a memorable connection with its audience but struggled to stand out in a competitive market. Traditional promotions lacked the interactivity and aspirational appeal needed to drive widespread participation, capture consumer data, and generate excitement across diverse regions.
the Outcome.
- Massive Consumer Engagement: Achieved over 10 lakh QR scans at product displays and checkout counters, reflecting strong consumer enthusiasm for the cricket-themed contest.
- High Participation Rate: Secured 9 lakh+ form submissions (name, mobile number, city), building a substantial consumer database for future marketing.
- Aspirational Rewards Delivered: Awarded 40 PAN-India winners with trips to Dubai or Thailand, creating significant buzz and enhancing brand appeal.
- Premium Prize Distribution: Distributed 5 Thar vehicles to mega winners, amplifying the campaign’s prestige and aspirational value.
- Regional Success: Delhi emerged as the best-performing state, highlighting strong regional traction and effective campaign execution.
Results.
Total QR Scans
10L+
Form Submissions
9L+
Thar distributed
5
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
