Case Study.
Experiential Rewards
the challenge.
The adventure apparel brand aimed to deepen customer engagement and promote its brand ethos of exploration but struggled to create meaningful connections beyond product purchases. Traditional marketing lacked interactive elements to capture consumer data, encourage user-generated content (UGC), and align with the brand’s adventurous identity in a competitive market.
the Outcome.
- Strong Participation: Achieved 40,000 entries via QR scans on garment tags, with consumers submitting personal info and favorite trekking destinations, reflecting high engagement with the lucky draw campaign.
- Aspirational Rewards Delivered: Awarded 20 winners with guided Himalayan treks, reinforcing the brand’s adventure-focused identity and creating memorable experiences.
- Amplified Brand Visibility: Generated over 700 social media shares of user-generated content from the trek, significantly boosting brand awareness and authenticity among adventure enthusiasts.
Results.
Entries
40K
Winners
20
UGC from Trek
700+ shares
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
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HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
