Case Study.

Home Delivery Rewards

the challenge.

The regional grocery chain sought to increase customer engagement and drive app adoption but struggled to convert in-store and flyer-based interactions into digital touchpoints. Traditional promotions failed to incentivize data sharing or create a seamless bridge between physical and digital channels, necessitating an innovative approach to deliver value and boost loyalty.

the Outcome.

  • High Engagement: Achieved 75,000 QR scans from flyers and bills, indicating strong consumer interest in the free sample item offer (coffee sachet).
  • Effective Sample Distribution: Successfully delivered 48,000 coffee sachets, ensuring a tangible connection between the campaign and customer experience.
  • App Adoption Growth: Secured 21,000 new opt-ins for the app, expanding the chain’s digital customer base for future engagement and personalized marketing.

Results.

Scans

75K

Samples Delivered

48K

New Opt-ins for App

21K

buyerr

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