Case Study.

Home Delivery Rewards

the challenge.

The health drink brand aimed to expand its customer base and drive product trials but faced difficulties in converting social media engagement into tangible consumer actions. Traditional campaigns lacked a direct mechanism to deliver trial packs and capture consumer data for ongoing CRM engagement, requiring a strategy to bridge online interest with real-world conversions.

the Outcome.

  • Strong Signup Response: Achieved 1.1 lakh signups through the social media promo campaign, reflecting high consumer interest in the 3-day trial pack offer.
  • Effective Delivery Execution: Successfully executed 89,000 home deliveries of trial packs, ensuring a seamless experience from signup to product trial.
  • Robust CRM Growth: Secured 73,000 CRM entries, building a valuable database for personalized marketing and long-term customer retention.

Results.

Signups

1.1L

Delivery Executed

89K

CRM Entries

73K

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