Case Study.
In-Store Engagement
the challenge.
The multinational beverage brand aimed to boost sales during the summer months through modern trade outlets but faced limitations with traditional in-store branding and sampling. These methods lacked interactive engagement, real-time data capture, and the ability to dynamically optimize performance, making it difficult to drive measurable sales uplift and consumer loyalty in a competitive season.
the Outcome.
- Robust Consumer Engagement: The QR-based activation achieved over 92,000 QR scans via standees, danglers, shelf talkers, and LED displays, reflecting strong shopper interaction with the “Scan to get exclusive offers & goodies!” call-to-action.
- Effective Data Collection: Secured 61,000+ form submissions (name, mobile number, city), building a valuable consumer database for future campaigns.
- High Reward Redemption: Delivered 37,500+ in-store redemptions, including discount coupons, freebies (e.g., branded sippers, mini packs, merchandise), and lucky draw entries (e.g., chance to win headphones), driving immediate gratification and repeat engagement.
- Sales Growth: Achieved an 18% incremental sales uplift over baseline during the 30-day activation, demonstrating the campaign’s impact on purchase behavior.
- Optimized Performance: Real-time tracking dashboards enabled area sales managers to monitor scan rates, form fills, and redemptions, with low-performing stores receiving additional POSM or promoter hours, enhancing overall campaign effectiveness.
- Channel Strength: Modern trade outlets in Tier 1 cities outperformed others, highlighting the campaign’s success in high-traffic urban retail environments.
Results.
Total QR Scans
92,000+
In-store Redemptions
37,500+
Incremental Sales Uplift
18%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
