Case Study.
In-Store Engagement
the challenge.
The candy brand sought to enhance in-store engagement and drive sales but faced challenges with low consumer interaction beyond traditional product displays. The brand needed an innovative approach to capture shopper attention, encourage immediate participation, and convert engagement into purchases in a fun, memorable way.
the Outcome.
- Strong Initial Engagement: Achieved 52,000 QR scans in-store, indicating high consumer interest in the trivia game activation.
- Active Participation: Recorded 41,000 game plays, with shoppers enthusiastically participating in the trivia challenge to unlock rewards.
- Effective Conversion: Facilitated 26,000 in-store redemptions based on correct trivia answers, successfully translating engagement into tangible purchase actions.
Results.
Total QR Scans
52,000
Game Plays
41K
In-store Redemption
26K
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
