Case Study.
Retail Traffic Generation & Lead Gen
the challenge.
The national FMCG brand faced a significant gap between high brand awareness and actual in-store sales conversion. Despite strong visibility across paid, owned, and earned media, the brand struggled to drive trackable consumer actions at retail outlets, limiting the ability to directly correlate marketing efforts with sales uplift.
the Outcome.
- Engagement Surge: The QR-code based cashback campaign achieved over 1,75,000 QR scans, reflecting strong consumer interaction with in-store touchpoints like shelf wobblers, standees, and counter units.
- Conversion Success: More than 78,000 receipt uploads demonstrated robust articipation, with consumers completing the purchase-to-cashback journey.
- Financial Impact: Disbursed ₹31.2 Lakhs in cashback (₹30–₹50 per user) via digital platforms like UPI and Paytm, incentivizing purchases.
- Sales Uplift: Delivered a 23% increase in incremental in-store sales in select geographies over the 6-week campaign, effectively bridging the awareness-to-sales gap.
Results.
Total QR Scans
1,75,000+
Receipt Uploads
78,000+
Incremental In-Store Sales
23%
buyerr
Who We Are
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
WHAT WE DO
We make direct-to-consumer engagement & promotions seamless, scalable and affordable.
WHY WORK WITH US
Measure, compare & accelerate customer acquisition, sales conversion and campaign ROI across all marketing & sales channels.
HOW WE DO IT
Buyerr is a marketing agency allowing brands to directly engage with individual consumers at scale.
