Festive Trade Loyalty Program India: 7 Proven Strategies
The most common festive trade loyalty program India brands run is not a loyalty program at all. It is an elaborate pre-stocking scheme dressed up as one. In August, the planning deck goes around. The scheme is approved. Targets are set, usually 20–30% above last...
Alcohol Marketing India Diwali 2026: 6 Legal Strategies
Alcohol marketing India Diwali season is one of the most commercially significant, and most legally constrained, challenges in the entire alcobev calendar. Every October, somewhere in a marketing team inside an alcobev company, a version of the same conversation...
Navratri Gifting Campaign India: 7 Ideas Beyond the Discount
A Navratri gifting campaign India brands run this season should not look like every other campaign from September. Navratri 2025 delivered something India had not seen in over a decade: decade-high festive sales, record consumer spending, Maruti Suzuki posting 100%...
