Channel Incentive Models Compared: Points, Rebates, Spiffs and More
Walk into any retail market towards the end of the month, and you’ll notice a pattern that doesn’t show up in reports. Two products sit next to each other. Same category. Similar pricing. Sometimes, even similar demand. But one of them moves faster while the other...
Gamification in Loyalty and Promotions: What works?
In India, gamification loyalty fatigue is real. Every brand has: Points Cashback Festive offers App-exclusive deals “Limited period” banners that have been running for 3 months Customers have seen it all. So when someone says, “Let’s gamify it,” the real question is...
Emerging Trends in Consumer Promotions and Loyalty in 2026
If you’re responsible for revenue in 2026, you probably don’t need another trend report. You already know this isn’t a “run one big festive consumer promotions and relax” kind of market anymore. Volume is harder. Margins are tighter. And consumers? They’re faster at...
