Your Festive Scheme Ran on Excel and WhatsApp Forwards. Here’s What a Loyalty App Changes in 2027
Table of Contents 1. Why 2027 Is the Year to Move the Trade Onto an App 2. Meet Kailash 3. Flow 1: Join, Earn and Redeem 4. Flow 2: Learn and Grow 5. Before and After: The Festive Season 6. 5 Checks Before You Launch a Channel Loyalty App 7. In Closing Picture the...
After the Diwali Scheme Ends: How to Keep Retailers Engaged From November to March
Table of Contents A retailer loyalty program in India gets its real test on the Monday after Diwali. The festive banners are still up at the kirana. The counter is quieter. The distributor’s salesman drops by with the usual order book, and the retailer asks the...
How to Build an Electrician Loyalty Program That Influences Brand Recommendation at the Point of Installation
Polycab grew its share of India’s organised wires and cables market from 18-19% in FY19 to approximately 27% today. That is not just a manufacturing story or a distribution story. It is also a channel relationship story. When Polycab launched the Polycab Experts...
How to Build a Plumber Loyalty Program That Turns Installers Into Brand Advocates
In a housing project, a residential development, or a commercial build, there is usually one person who decides which brand of pipe gets installed throughout the entire structure. It is not the architect, who specifies the material type. It is not the contractor, who...
