How to calculate break-even and ROI for promotions and incentives
A few years ago, a brand ran what they called their “biggest campaign of the year,” completely unaware of the actual ROI for promotions. It was the festive season. The banners were everywhere. Influencers were posting. The sales team was fired up. There was a flat 25%...
Festival Promotion Ideas and Timing Guide
Festival-based Promotions: Campaign Ideas & Timings This blog answers one core question: How should brands in India plan festival-based promotions across the year, what to run, when to run it, and why timing decides success? This is what we will be covering: 1....
In-store activation ideas that drive footfall
Retail stores today need more than shelves, signage, and discounts. Shoppers want a reason to walk in, stay longer, and return, which is why in-store activation ideas have become essential for brands looking to influence discovery, conversion, and loyalty. With the...
Trade Promotion Strategies That Move Inventory
Introduction: Why Trade Promotion Strategies Matter Trade promotions are one of the most powerful levers brands have to increase product sales, improve shelf presence, and strengthen relationships with distributors and retailers. But not all promotions move inventory...
