QR Code Retail Promotion: 7 Steps to Scale Across 1,000 Outlets
The hardest part of a large-scale retail promotion is not the mechanic. It is not the reward structure, the creative, or even the budget conversation. It is the inch between the QR code retail promotion printed on the pack and the consumer’s phone camera, and...
Monsoon Promotions for Alcobev Brands: How to Drive Consumer Pull When Footfall Drops
In the Indian alcobev calendar, June to September is the quarter most brands quietly dread. Beer volumes soften. Bars empty out on rainy evenings. Distributor meetings get uncomfortable. And somewhere in the middle of it all, maybe a business head says the thing...
7 Back-to-School Marketing Ideas and Promotions
What You’ll Find in This Blog: Back-to-School Marketing Ideas To help you plan your campaign faster, here’s a quick breakdown of what we’ll cover: Who you should target during the back-to-school season 7 high-impact back to school campaign ideas that drive engagement...
How to calculate break-even and ROI for promotions and incentives
A few years ago, a brand ran what they called their biggest campaign of the year, completely unaware of the actual ROI for promotions. Despite record revenue at the end, profit had barely moved. What nobody calculated before launching was the break-even point....
