How to Build a Plumber Loyalty Program That Turns Installers Into Brand Advocates
In a housing project, a residential development, or a commercial build, there is usually one person who decides which brand of pipe gets installed throughout the entire structure. It is not the architect, who specifies the material type. It is not the contractor, who...
How to Build a Mechanic Loyalty Program That Drives Genuine Brand Recommendation
There is a moment in every vehicle service interaction that most automotive and lubricant brands never see, and rarely plan for. The vehicle owner says: “Use whatever you think is best.” The mechanic nods, turns to the shelf, and picks a brand. In that...
How to Collect First-Party Data Through a Consumer Promotion: A Step-by-Step Guide
Most brands running consumer promotions today are sitting on a data collection opportunity they are not fully using. Every time a consumer scans a QR code on a pack, claims a cashback, enters a contest, or redeems a reward: that interaction contains information. Phone...
