How to Design a Summer Promotion That Drives Repeat Purchase
Walk into any supermarket in May. The cooling section is stocked, the beverage chillers are full, and nearly every second brand has a promotion running: a sticker promising cashback, a QR code offering a prize, a “buy 2 get 1” mechanic that someone...
Monsoon Promotions for Alcobev Brands: How to Drive Consumer Pull When Footfall Drops
In the Indian alcobev calendar, June to September is the quarter most brands quietly dread. Beer volumes soften. Bars empty out on rainy evenings. Distributor meetings get uncomfortable. And somewhere in the middle of it all, maybe a business head says the thing...
Channel Incentive Models Compared: Points, Rebates, Spiffs and More
Walk into any retail market towards the end of the month, and you’ll notice a pattern that doesn’t show up in reports. Two products sit next to each other. Same category. Similar pricing. Sometimes, even similar demand. But one of them moves faster while the other...
